Managing social media for several clients: X, Threads, Pinterest, Snapchat, YouTube

You manage several clients' accounts on X, Threads, Pinterest, Snapchat or YouTube. The IP address question comes up quickly: all these accounts log in from the same office, a few minutes apart. Let us start with what needs no address at all.

First, delegated access

Several platforms plan for agency work. YouTube lets you add managers to a channel, Pinterest has Business access for partners, Meta Business Suite covers Facebook and Instagram. Scheduling tools (Agorapulse, Hootsuite, Buffer) publish through the official APIs.

When a platform offers it, that is the way to go:

you do not need your client's password;
the platform knows it is dealing with an agency, and is not surprised to see ten accounts managed from the same place;
the day the collaboration ends, your access is removed in one click.

In that case, no proxy is needed. Do not pay for a line you do not need.

When one IP per client helps

There remain situations where you log in directly to the client's account: a platform with no delegated access, a feature missing from the API, stories that can only be posted from the app.

Ten unrelated client accounts, all going out through the same address, look to an automated system like a network of linked accounts. The day one of them is reported, rightly or wrongly, suspicion can spread to the others. This is the mechanism described in Collective punishment.

One French mobile line per client gives each account:

its own address, which does not link it to the other clients;
a stable origin: the account always logs in from the same place, rather than from the office, then from your home, then from a café;
a French origin, consistent with a client based in France.

This is compartmentalization in the sense of Compartmentalizing what you do: keeping apart contexts that have nothing to do with each other.

How to organize it

One browser profile per client, each set to its proxy. An antidetect browser does this cleanly (AdsPower, Dolphin{anty}); simple separate profiles are enough if you have few clients.

On a phone, for Snapchat or stories: a work phone set to the client's proxy, or the WireGuard tunnel. See Android and iPhone.

A fixed address: do not rotate the IP of an account you manage day to day. Rotation serves other uses; here, it would only multiply "new logins".

What the address does not replace

Each platform's terms on sharing credentials: read them, and prefer delegated access whenever it exists.
The content: a post that breaks the rules is still sanctioned, whatever the address.
Buying followers or engagement: it is forbidden everywhere, and it is the best way to get a client's account taken down.

The proxy's number

It receives SMS, which can help validate an account. But the account belongs to your client: tie it to their number, or to an authenticator app, not to a line you rent. See Receiving SMS.

FAQ

One proxy per platform or per client?

Per client. What must stay separate is the clients from one another; the X and Pinterest accounts of the same client can share that client's line.

Which plan?

A fixed address is enough for day-to-day management. The Essential plan suits most accounts; take a plan with unlimited data if you post a lot of video.